Chattar Patar
Chatar Patar is envisaged as a chain of eateries that serve hawker style Indian street food that is standardized.
| Date | Investors | Amount | Round |
|---|---|---|---|
INR10.0m | Seed | ||
| Total Funding | 000k | ||
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Chattar Patar operates as a quick-service restaurant (QSR) chain specializing in Indian street food, addressing a market gap for hygienically prepared and standardized hawker-style cuisine. The company was founded in Indore in 2011 by Prashant Kulkarni, an MBA and former Infosys employee, and Vinaya Kulkarni, who holds an M.Tech and also worked at Infosys. The inspiration came from Prashant Kulkarni's personal experience with falling ill after consuming roadside pani puri, which highlighted the need for a branded, safe alternative for street food lovers.
The company's business model is centered on franchising, offering opportunities for entrepreneurs to open Chattar Patar outlets with a relatively low initial investment. It provides various franchise models, including kiosk, hangout, and mega outlets, with investment costs ranging from approximately INR 5 lakhs to 20 lakhs. Chattar Patar supports its franchisees with training, operational procedures, marketing, and site selection assistance. Revenue is generated through franchise fees and a royalty of 3-4% on sales for ongoing support. The target clientele is broad, encompassing anyone with a preference for Indian street food who values cleanliness and quality.
The product portfolio is extensive, featuring a wide array of traditional Indian snacks. A signature offering is the "Gapagap," the company's branded version of pani puri (also known as golgappa), available in over 100 flavors. Beyond pani puri, the menu includes numerous types of bhel, chaats, and unique fusion items like the 'Chaatizza' (a combination of chaat and pizza) and 'Idli Fries'. The core value proposition is the standardization and hygiene applied to traditionally unorganized street food, allowing customers to enjoy these popular snacks in a clean and safe environment. The company has received significant recognition, including being the subject of a Harvard case study and winning the CNBC Masterpreneur award. Since its inception, the brand has expanded to over 100 outlets across various Indian states and has plans for international penetration.