ChatLabs

ChatLabs operates as a specialized social commerce platform, providing AI-powered solutions to bridge the gap between social media and brand websites. The company primarily serves the luxury retail sector, with a client roster that includes prominent brands like Louis Vuitton, Dior, and Tiffany & Co. Its business model is centered on a platform-as-a-service (PaaS) offering that helps brands enhance customer engagement and conversion rates from social traffic. By analyzing user data, social activity, and browsing history, the platform delivers hyper-personalized website experiences, moving beyond the one-size-fits-all approach of traditional landing pages.

Founded by Jenkin Richard (CEO), Michel Tjoeng, and Gray Guo, the company leverages the team's diverse expertise. Richard previously founded social commerce firm Chatly, which was acquired by Salesforce, and holds an MBA from MIT's Sloan School. Tjoeng has a background in digital strategy and customer experience, including a leadership role at De Beers. This collective experience in social commerce and luxury retail informs the company's strategic direction. The New York-based startup was established in 2020, though some sources suggest an earlier founding year. In December 2024, ChatLabs secured $3.2 million in a seed funding round led by Silicon Road Ventures, with participation from Pier88, Mu Ventures, and other investors.

The core of ChatLabs' offering is its Social eXperiences Platform, which dynamically adapts the brand's website to align with each visitor's context and intent. Instead of a generic landing page, users encounter a swipeable, story-led journey that feels native to social media platforms, maintaining consistency from the initial ad to the website experience. The AI-driven system personalizes content and product recommendations in real-time based on user behavior. This approach aims to reduce bounce rates and increase shopper intent. The company's success is highlighted by its reception of the LVMH Innovation Award for Data & AI in 2023, which led to its inclusion in LVMH's La Maison des Startups accelerator program.

Keywords: social commerce, personalization platform, luxury retail technology, AI marketing, customer experience, conversion rate optimization, brand engagement, social media marketing, e-commerce solutions, personalized landing pages, brand storytelling, consumer data platform, ad-to-site continuity, social funnels, retail tech, LVMH Innovation Award, Jenkin Richard, Michel Tjoeng, dynamic content