Chartable

Chartable emerged in 2017 as a specialized developer of podcast analytics and marketing tools, founded by Dave Zohrob and Harish Agarwal. The firm established itself by providing solutions that enabled podcast creators, from independent individuals to major media publishers, to comprehend and expand their audience. Its platform aggregated crucial data points such as downloads, listener engagement, chart rankings, and reviews from major distribution channels into a single, accessible dashboard.

The company's business model centered on providing a suite of analytics and attribution software for the podcast industry, serving both publishers and advertisers. For publishers, Chartable offered tools to gain insights into their audience and track their show's performance against competitors. For advertisers and agencies, it provided attribution tools to measure the effectiveness of their advertising campaigns, helping to determine which ads led to listener action. This dual focus allowed Chartable to become a key player in measuring and scaling podcast advertising.

Key offerings included SmartLinks, which are trackable URLs that show creators how listeners discovered their show, and SmartPromos, which measured the impact of podcast-to-podcast advertising. Another significant feature was the Chartable Top 200, one of the industry's first global weekly charts that ranked podcasts by audience size, providing valuable data for both creators and advertisers. The platform's ability to offer demographic data, such as age, location, and interests, allowed creators to tailor content more specifically to their listeners. After securing $3.75 million in funding over two rounds, with the latest being a seed round in September 2020, Chartable was acquired by Spotify on February 15, 2022. Following the acquisition, Spotify announced the intention to sunset the Chartable platform by the end of 2024, integrating its technology into Spotify's own suite of tools, particularly Megaphone.

Keywords: podcast analytics, podcast attribution, podcast marketing, Dave Zohrob, Harish Agarwal, Spotify acquisition, SmartLinks, SmartPromos, podcast advertising, audience insights, podcast charts, podcast measurement, media analytics, digital audio, ad measurement, publisher tools, listener data, podcast growth, Megaphone, podcasting technology