Charmspring

Charmspring is a New York-based developmental children's brand that creates products to help families establish routines. The company was co-founded by Steph Korey Goodwin, previously a co-founder of the luggage brand Away, and Jennie Monness, a child-development specialist and founder of Union Square Play. The founders, mothers to young children, were introduced in 2023 and bonded over a shared interest in early childhood routines, leading to the creation of Charmspring.

The company’s flagship product is the Springboard, a customizable, screen-free scheduling tool that uses a magnetic board and illustrated tiles to help children aged 0-12 visualize their daily and weekly activities. This system is designed to provide children with a sense of predictability and control, fostering skills such as independence, responsibility, and executive functioning. The product is constructed from eco-friendly beechwood, BPA-free acrylic, and stainless steel magnets. Charmspring's business model is primarily direct-to-consumer through its website, with plans to expand into retail partnerships. The product line includes various starter packs tailored to different age groups and specific routines, such as morning/night schedules, with over 150 activity tiles available for personalization. The company has received seed funding from investors including Daughters Capital, Freya Ventures, and MBA Ventures.

Keywords: children's developmental products, visual scheduling tool, family routine management, childhood development, Steph Korey Goodwin, Jennie Monness, Springboard, magnetic routine board, parenting tools, early learning, executive function skills, screen-free learning, direct-to-consumer, educational toys, child independence, daily routine chart, behavior management, toddler schedule board, kids visual schedule