Charly Equity
Charly is a fintech company working to prevent the economic inequalities that occur when starting a family. .
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor | €0.0 | round | |
* | $1.0m | Seed | |
| Total Funding | 000k | ||
| SEK | 2023 | 2024 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 128 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| % profit margin | 8 % | 3 % |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
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Charly Equity is a Swedish fintech company established in 2022 to address the long-term financial disparities between parents that arise during family formation. The firm was co-founded by Lisa Malmros, who serves as CEO, and Alexandra Karnig, the Chief Product Officer. Their mission originated from personal insights and discussions about the economic disadvantages that disproportionately affect women's lifetime income and pension savings as a result of taking on greater family responsibilities.
Operating in the insurtech and financial services markets, Charly Equity targets couples and families in Sweden. The business model centers on its primary offering, the "Family Equality Insurance" (Föräldraspar). This product is a specialized, long-term savings plan structured as a fund insurance, provided in partnership with insurance company Futur. It is designed to methodically compensate for the financial losses incurred by the parent who takes more substantial leave or reduces working hours for childcare. The platform first helps users calculate the potential life-income and pension gap based on their division of family leave and work. It then proposes a tailored savings plan where the couple can jointly contribute to mitigate this disparity, with the funds also providing a financial safety net in the event of a separation or divorce.
The company has gained early recognition for its approach, having been named "Disruptor of the Year 2023" at a Swedish marketing awards event and achieving a shared second place in the Insurance Evolution Award in 2024. Charly Equity is backed by investors including the EQT Foundation and Norrsken Accelerator, which supports its mission to create a more financially equitable foundation for families.
Keywords: financial equality, parental leave, fintech, insurtech, family finance, gender wealth gap, pension gap, lifetime income, couples finance, family savings, financial planning for parents, long-term savings, investment insurance, Swedish startup, Stockholm fintech, family economic planning, co-parenting finance, relationship finances, gender pay gap solution, wealth inequality