Character World
Character World is designs, manufactures, and supplies bedroom textiles and accessories.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 Valuation: €0.0 0.9x EV/Revenue 6.2x EV/EBITDA | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| GBP | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 62 % | (55 %) | 14 % | (4 %) | 18 % | (10 %) | (8 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (2 %) | (3 %) | 5 % | 6 % | 10 % | 5 % | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (3 %) | (5 %) | 2 % | 5 % | 9 % | 2 % | (1 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Character World Holdings, established in 1998 by brothers Danny and Mark Schweiger, operates as a prominent designer, manufacturer, and supplier of licensed bedding and textiles. The company has carved out a significant niche in the home textiles market by partnering with major global entertainment brands. Its business model revolves around creating and distributing products featuring popular characters from franchises owned by entities like Disney, Marvel, Warner Bros, and Nickelodeon. This strategy allows Character World to capitalize on the existing brand loyalty and appeal of well-known characters, targeting a consumer base of children and fans of these franchises.
The company's product portfolio is extensive, encompassing items such as duvet covers, curtains, towels, fleece blankets, and cushions. These products are distributed through a multi-channel approach, supplying major high street retailers, grocers, and online stores across the UK and Europe. The business generates revenue through the sale of these licensed goods to its retail partners. The Schweiger brothers' journey began with identifying a gap in the market for high-quality, character-themed home textiles. Their entrepreneurial drive has scaled the business from a UK-focused operation to one with a substantial European presence. A key milestone in the company's history was securing a significant investment from private equity firm Palatine in 2014, which was aimed at fuelling further international expansion and product development. This partnership underscores the company's solid financial footing and growth potential within the licensed merchandise sector.
The firm's operations are headquartered in Cheadle, Greater Manchester, and it maintains a showroom and subsidiary in Germany to serve the European market effectively. Character World's core competency lies in its ability to secure and maintain long-term licensing agreements with top-tier brand owners, combined with a robust design and supply chain infrastructure. This enables the company to consistently bring relevant and desirable products to market, aligning with the latest entertainment releases and character trends.
Keywords: licensed textiles, character bedding, home textiles, brand licensing, entertainment merchandise, children's bedroom decor, supply chain management, retail distribution, private equity, European expansion