Chaolian

Chaolian is a decentralized e-commerce platform operated by Guangzhou Chaolian Information Technology Co., Ltd. The company provides brands with services including Mini Program商城 (small program malls), connections to live-streaming influencers, and traffic from self-media Key Opinion Leaders (KOLs). For influencers and KOLs, Chaolian offers a marketplace, a supply chain product library, and operational and event support.

The platform's features encompass customer acquisition, conversion, viral marketing, customer retention, and distribution, alongside management tools for products, orders, customers, and data. It also supports integration with ERP systems. The business model for brands is based on a Cost Per Sale (CPS) cooperation, aiming for low operational costs. The company was invested in by Vipshop (唯品会), Meihua (梅花), GF Qianhe (广发乾和), and Jiye Changsheng (基业长盛).

Chaolian's services are accessible through its website (chaolian360.com), WeChat official accounts, Mini Programs, and H5 pages. The platform facilitates the entire process for influencers to start selling, from applying for store permissions on platforms like Inke to selecting products for distribution, managing their online store, and selling through live broadcasts. Keywords: decentralized e-commerce, KOL marketing, influencer commerce, Mini Program stores, live-streaming sales, social e-commerce, supply chain solutions, brand and influencer collaboration, CPS model, China e-commerce, online marketplace, self-media monetization, SaaS e-commerce, ERP integration, product distribution, customer acquisition tools