Chaodian Culture

Shanghai Chaodian Culture Communication Co., Ltd., operating under the brand Hyperz, functions as a key cultural and brokerage entity within the Bilibili ecosystem. Established in 2014, the company was originally founded as Shanghai Bilibili Culture Communication Co. and later rebranded in 2017. It is a subsidiary of Bilibili, with Shanghai Kuanyu Digital Technology Co., Ltd. holding a significant stake. Chen Rui is a representative figure for the company.

The firm's core business revolves around providing management and brokerage services for content creators, known as UP主 (UP masters), on the Bilibili platform. This involves facilitating collaborations between these creators and various brands to help them monetize their content and expand their reach. Chaodian Culture integrates Bilibili's offline events, exhibitions, and merchandise businesses. The company's activities include creating cultural products, developing animation derivatives, and organizing large-scale events like concerts and exhibitions that serve as a showcase for content creators and cultural products.

The business model is centered on serving as an intermediary and service provider within the vibrant digital entertainment and anime, comics, and games (ACG) market in China. Its clients are primarily the content creators on Bilibili and the brands seeking to engage with the platform's vast user base. Revenue is generated through these brokerage services, event organization, and the sale of derivative products. The company has demonstrated a strong funding history, securing multiple venture capital rounds from investors such as C Capital, China Renaissance, GP Capital (China), Greenwoods Investment, and IDG Capital, raising over $150 million.

Keywords: Bilibili, UP主经纪, MCN, 内容创作者管理, 动漫衍生品, 文化品牌, 线下活动, 展会策划, IP合作, 陈睿, 内容变现, 数字娱乐, ACG文化, 艺人经纪, 视频内容平台, 粉丝经济, 娱乐营销, 中国MCN, 虚拟主播, 青年文化