Channel M

Channel M operated as a specialized producer of content and advertising for out-of-home video networks. The company was founded by David Teichner and Eric Hebel. Channel M focused on creating video content designed to engage and entertain specific demographic groups within retail and lifestyle venues. Its business model involved designing comprehensive in-store and online campaigns, which included on-air promotions, mobile initiatives, and celebrity tie-ins to enhance brand messaging and influence consumer behavior at the point of sale.

The company's journey included securing venture capital from notable investors such as Ascend Venture Group and Intel Capital, which supported its growth and development. A significant milestone occurred in October 2009 when PlayNetwork, a provider of in-store media solutions, announced its acquisition of Channel M. This acquisition was a strategic move by PlayNetwork to integrate Channel M's video production and advertising services with its own offerings in music, messaging, and media systems. Following the acquisition, the combined entity operated under the PlayNetwork brand, with Channel M's founders, David Teichner and Eric Hebel, joining the executive management team of PlayNetwork. The integration aimed to create a comprehensive media experience provider for brands in various markets. Subsequently, PlayNetwork itself was acquired by Mood Media in September 2021.

Keywords: in-store TV networks, out-of-home video, retail media, digital signage content, in-store advertising, brand experience, customer engagement, video content production, PlayNetwork acquisition, David Teichner, Eric Hebel, retail marketing, lifestyle venues, celebrity tie-ins, mobile campaigns, Intel Capital, Ascend Venture Group, out-of-home media, point of sale marketing, custom video networks