Changyi

Changyi (Shanghai) Information Technology Co., Ltd. operates as a subsidiary of the iClick Interactive Asia Group (NASDAQ: ICLK) and functions as a digital transformation and operations service provider. Founded in January 2014 by Zhao Yong, the company has established itself as a key service partner within the Tencent ecosystem. The founding team possesses deep industry experience, with key members hailing from major Chinese internet companies like Tencent, Baidu, and 360.

The company's core business revolves around providing intelligent retail solutions for brands, focusing on the entire customer journey from initial connection and data analysis to refined operational strategies. Changyi leverages the WeChat ecosystem to offer integrated technology and operational services, helping clients manage private domain traffic, reduce customer churn, and ultimately drive growth in social commerce. Its business model combines Software-as-a-Service (SaaS) offerings with comprehensive operational support, ensuring that clients not only have the tools but also the strategic guidance to achieve their sales targets.

Changyi's product suite, now branded under "Changxun," includes a digital operations platform that provides solutions for store, sales associate, and membership digitalization. Key products include a Social CRM (SCRM) system, a mini-program e-commerce platform, and a business analytics tool designed to provide a one-stop data service for digital operations. These tools enable functionalities such as omnichannel traffic management, creating digital customer profiles, and data-driven decision-making. The company serves a diverse client base that includes prominent brands like L'Oréal, Shell, and Tapestry, offering them solutions to enhance the capabilities of their sales associates and create seamless cross-channel customer experiences.

The firm's strategic importance is highlighted by its status as a certified service provider for six major Tencent business lines: Tencent Cloud, Tencent Smart Retail, Enterprise WeChat, WeChat Pay, Tencent Live, and Mini Programs. This deep integration allows Changyi to provide clients with a full-spectrum service that covers everything from advertising and e-commerce development to private community management. The company has undergone several funding rounds, including an angel round in 2014, a Pre-A round of 10 million RMB in 2015, and a 30 million RMB Series A round in 2016, before its acquisition by iClick.

Keywords: digital operations, intelligent retail, WeChat ecosystem, social commerce, private domain traffic, SCRM, SaaS, customer relationship management, digital transformation, e-commerce solutions, mini-program development, data analytics, membership digitalization, sales associate empowerment, omnichannel retail, Tencent service provider, customer journey mapping, brand marketing, social e-commerce operations, data-driven marketing