Changingworlds
ChangingWorlds' mission is to pave the way for all types of personalized information services over mobile, from personalized portal.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
$60.0m Valuation: $60.0m | Acquisition | ||
| Total Funding | 000k | ||
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ChangingWorlds was a software company that specialized in personalization and intelligent portal solutions for mobile service providers. The company was established in 1999 as a spin-out from a research project at University College Dublin (UCD), led by founders Professor Barry Smyth and Paul Cotter. Smyth, the firm's chief scientist, and Cotter, its chief technical officer, commercialized the ClixSmart technology developed within their UCD research program.
The firm's core business was providing software that enabled mobile network operators to personalize the mobile internet experience for their subscribers. By analyzing users' preferences and browsing history, its technology delivered relevant content, simplified portal navigation, and enabled targeted mobile advertising. This approach was designed to increase user engagement and drive data service revenues for its clients. The company's customer base included major international operators such as various Vodafone subsidiaries, O2, Swisscom Mobile, and T-Mobile. A significant milestone was securing a major contract with US mobile operator Sprint in 2008.
Financially, ChangingWorlds demonstrated strong growth, reporting a turnover of €13.2 million and a pre-tax profit of €1.6 million in 2007. The company's success and strategic position in the growing mobile data market attracted the attention of Amdocs, a US-based provider of customer experience systems. In November 2008, Amdocs announced its acquisition of ChangingWorlds for an initial cash consideration of $60 million, with potential for additional payments based on performance metrics. The acquisition was intended to combine ChangingWorlds' personalization technology with Amdocs' broader Customer Experience Systems (CES) portfolio, with plans to expand the service across the 'three screens': mobile, PC, and television.
Keywords: mobile personalization, portal solutions, mobile data services, user profiling, content discovery, mobile advertising, ClixSmart, Amdocs, Barry Smyth, Paul Cotter, UCD spin-out, mobile operator solutions, customer experience management, data revenue, mobile internet, content relevance, subscriber engagement, Vodafone, O2, Sprint