Chance-ad

Chance-ad (畅思广告), formally Shanghai Tuochang Information Technology Co., Ltd., is a mobile marketing service provider established in 2014 in Shanghai. The company, originally the advertising platform of Touch-China, became an independent entity to focus on delivering performance-based mobile advertising, primarily for game and e-commerce application developers. The CEO is Li Jian (李健), who has an extensive background in product marketing and mobile internet, having previously worked at Touch-China where he was responsible for marketing and promotion.

The firm's business model is centered on providing precision advertising placements through its platform, leveraging data analysis to optimize campaign effectiveness for its clients. Its services include helping developers monetize their apps and promote them through a vast network of ad placements. By 2017, the company began expanding into overseas markets and the Android sector, achieving significant revenue growth from these new ventures. The company has also developed solutions for iOS mobile search ads (ASM and ASO) and has introduced newer formats like AR and playable ads.

In May 2017, GIMC (formerly Sheng-lao Group) acquired an 80% stake in Chance-ad for 528 million RMB. Following the acquisition, Chance-ad was rebranded as "Sheng-lao Chance" (省广畅思) and embarked on a development path driven by "technology + big data". This integration aimed to combine GIMC's extensive marketing resources with Chance-ad's expertise in mobile technology and data, creating a more comprehensive service offering that bridges brand and performance marketing.

Keywords: mobile marketing, mobile advertising, performance advertising, app monetization, user acquisition, ad platform, data-driven marketing, ad-tech, digital advertising, iOS advertising, Android advertising, game promotion, e-commerce marketing, programmatic advertising, big data analytics, brand marketing, Sheng-lao Group, GIMC, Li Jian, Shanghai Tuochang