Cezy
Engages in the manufacture and supply of a wide range of snack bars.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Support Program | ||
| Total Funding | 000k | ||
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Cezy is a Turkish company operating in the healthy snacks segment of the food products industry. Founded in 2018 by Selen Canoğulları, the Adana-based startup specializes in producing natural, vegan, and functional snack bars. The company's core product is a carrot-based cube bar, a unique offering in the market, made with natural ingredients and without any flavorings or additives. These bars are available in several varieties, including peanut, orange, and walnut.
Positioned as a source of "edible energy," Cezy's products cater to health-conscious consumers, including those with active lifestyles and athletes. The snacks are designed to provide sustained energy through high carbohydrate and fiber content, leveraging natural sugars from ingredients like carrots and dried figs to avoid sudden blood sugar spikes. The product line is also gluten-free and lactose-free, broadening its appeal to consumers with specific dietary restrictions. The business model is centered on the production and sale of these packaged food items, which have been available on store shelves since 2018.
The company has demonstrated notable growth potential, attracting external investment to scale its operations. In April 2022, Cezy secured 2 million TL (approximately $135K) in an early-stage venture capital round from Applied Value Group. This funding was earmarked for increasing production capacity, establishing a dedicated manufacturing workshop, and expanding into international markets, with a particular focus on Scandinavian countries and the United States. A significant aspect of Cezy's operational strategy is its commitment to social responsibility, specifically prioritizing the employment of women, a vision shared by its investor, Applied Value Group. Founder Selen Canoğulları aims to significantly increase the company's production capacity and workforce, with plans to grow the team, comprised mainly of women, as the company penetrates new markets.
Keywords: healthy snacks, food products, functional food, natural ingredients, vegan snacks, gluten-free, lactose-free, carrot bar, energy bar, startup, Turkish startup, female founder, women's employment, food manufacturing, packaged foods, consumer goods, Applied Value Group, Selen Canoğulları, Adana business, export food