Cetaku

Cetaku, registered as PT. Cetaku Digital Solusi, is an Indonesian-based online platform that provides free printing services targeted at university students. Founded in mid-2017 by Antonius Chandra and Waldo Hartanto, the company established a unique business model to serve the academic community. The core of Cetaku's service is allowing students to upload and print their lecture notes and academic papers at no cost, which are then delivered to them.

The company's revenue model is predicated on advertising. Cetaku embeds advertisements into the students' printed documents, offering brands a direct and targeted channel to reach the Millennial and Generation-Z demographic. This approach effectively subsidizes the printing costs, creating a mutually beneficial arrangement for both students and advertisers. The service allows students to print one document per month, with a page count ranging from 25 to 160 pages, which can include multiple combined files.

In April 2018, Cetaku announced it had secured an undisclosed amount of seed funding from IDN Media, a major Indonesian online media group. This capital was earmarked for accelerating user acquisition, community expansion, key hires, and further product development. By the time of the funding announcement, Cetaku reported a user base of over 50,000 students from 300 universities across Indonesia, supported by a network of 400 student ambassadors. A future initiative mentioned was the development of a "Student Ambassador as a Service" (SAaaS) platform, designed to offer students work experience as brand ambassadors for major companies on their campuses.

Keywords: free printing service, student marketing, online-to-offline advertising, Indonesian startups, ad-supported printing, youth media, university students, lecture notes printing, Antonius Chandra, IDN Media, document printing, student ambassador program, print advertising, targeted marketing, Gen-Z audience, academic materials