Cerebelly

Cerebelly operates within the baby food sector, positioning itself as a science-backed brand focused on cognitive development. The company was co-founded in 2017 by Dr. Teresa Purzner, a practicing neurosurgeon with a Ph.D. in developmental neurobiology from Stanford, and Nick Langan. Dr. Purzner's journey into the baby food industry was driven by her professional expertise and personal experience as a mother. While researching treatments for pediatric brain cancer, she became fascinated with the specific nutrients required for optimal brain growth. Finding that existing commercial baby foods lacked these essential nutrients, she was motivated to create a product that could support early developmental milestones.

The company's business model is direct-to-consumer via its website, supplemented by a strong retail presence. Revenue is generated through the sale of its food products, offered as both one-time purchases and subscriptions. Cerebelly serves health-conscious parents who prioritize their baby's nutrition and cognitive health. The products are available online and in over 8,200 retail stores across the United States and Canada, including major chains like Whole Foods, Target, Kroger, and Walmart.

Cerebelly's product line includes organic purees, smoothies, and snack bars designed for children from 5 to over 25 months old. The core of its offering is a patented food composition that contains 16 key nutrients scientifically shown to support brain development in areas like vision, memory, and attention. These formulations are based on research indicating that different brain regions peak at different times, each with unique nutritional needs. The products are organic, non-GMO, vegetable-first, and free from dairy, gluten, and added sugars. A significant selling point is the company's commitment to safety; it was the first shelf-stable children's food brand to receive the Clean Label Project Purity Award, which involves rigorous testing for heavy metals and toxins.

Since its first funding round on September 17, 2019, Cerebelly has raised a total of $18.2 million over six rounds from investors including Imaginary, Knudsen Capital, and H Venture Partners. This capital has been intended for product development, brand marketing, and expanding its digital and retail footprint.

Keywords: baby food, pediatric nutrition, cognitive development, brain development, organic baby food, Dr. Teresa Purzner, neurobiology, infant nutrition, children's health, Clean Label Project, nutrient-dense, vegetable-first, non-GMO, gluten-free, direct-to-consumer, subscription box, toddler snacks, baby purees, developmental neuroscience, food safety, heavy metals testing