Cerby is a tech startup that operates in the cybersecurity market, providing a platform that bridges the gap between various business applications and identity providers (IdP). Identity providers are services that create, maintain, and manage identity information for principals while providing authentication services to relying applications within a federation or distributed network. In simpler terms, they are the systems that verify user identities, like when you log into a website.

Cerby's platform is designed to work with a wide range of business applications, from marketing to manufacturing, that may not be compatible with a company's chosen identity provider. This is a common issue in businesses that use a variety of software tools, as not all applications are designed to work seamlessly with all identity providers.

Cerby's solution is to automate the process of onboarding and offboarding from these incompatible apps, saving businesses time and reducing the risk of security breaches. The platform connects to major identity providers such as Okta, Azure AD, Ping, and Sailpoint, and allows businesses to register their apps with Cerby without any custom development work.

Once set up, users can enjoy seamless, one-click access to all their apps, provided they are already logged into their corporate identity provider. This not only simplifies the user experience but also enhances the security of the business's data.

Cerby's business model is likely based on a subscription or licensing fee, where businesses pay for the use of the platform. This is a common model in the software-as-a-service (SaaS) industry, which Cerby is a part of.

Keywords: Cybersecurity, Identity Provider, Business Applications, Automation, Onboarding, Offboarding, Seamless Access, User Experience, Data Security, Software-as-a-Service.