CEPA Safe Drive

The story begins in Uruguay with a visionary named Fernando Cammarota. With a passion for driving, he decided to turn his knowledge into a business, founding the Accident Prevention Center in 1987 to train drivers and manage risks for corporate automotive fleets. The initial clients were local Uruguayan companies, but the ambition was always larger. By 1999, the company rebranded to CEPA Safe Drive, signaling a deeper focus on creating comprehensive fleet management tools. The early 2000s marked a period of significant expansion. CEPA established operations in Brazil, Mexico, and Colombia, steadily growing its international footprint. A pivotal moment came when Johnson & Johnson selected CEPA to implement its SAFE Fleet program across all of Latin America and the Caribbean. This partnership was a major validation of their model, which is built on data assessment, targeted driver training, and continuous program evaluation. This success allowed them to serve multinational corporations and even advise governments. Under the leadership of CEO Fernando Cammarota, CEPA has continued to evolve. In a key strategic move in 2022, the company partnered with Applied Driving Techniques to integrate an AI-powered driver safety app called Applied Companion. This collaboration enhanced their offering, moving beyond traditional training to provide real-time behavioral feedback and risk monitoring. While the company has not had a public IPO or major acquisition, its journey is one of strategic, steady growth, establishing itself as a global expert in enterprise road safety, expanding from its Latin American roots to operate worldwide.