Centrapay

Centrapay, a New Zealand-based financial technology company, was founded in 2017 by Jerome Faury. Faury, who also co-founded Immersve and was a founding member of Payment Express, brings extensive experience from the payments industry, having helped grow Payment Express into a major processor in the Asia-Pacific region. The company is led by CEO Greg Beehre, who joined in 2021 after a long career in banking, including a decade at ASB as General Manager of Global Transaction Banking.

The firm operates an enterprise payment platform designed to modernize how businesses and consumers connect and transact. Centrapay provides an API-driven infrastructure that enables businesses to accept a wide range of digital payments beyond traditional cards. This includes digital assets, gift cards, loyalty points, and vouchers, processed through existing point-of-sale (POS) systems, payment terminals, and e-commerce carts without requiring hardware replacement. The company's platform serves a diverse client base, from large enterprises like Farmlands Co-operative, with its extensive network of cardholders and merchants, to individual retailers. Revenue is generated through a monthly subscription model and revenue-sharing initiatives with partners.

A core offering is its ability to facilitate the tokenization of products, allowing brands to create digital assets for promotional campaigns and loyalty programs. For instance, a business can issue digital tokens that customers redeem in-store for goods or services. This model aims to reduce transaction fees for merchants and enhance customer engagement. In partnership with the Bank of New Zealand (BNZ), Centrapay is launching Payap, a digital wallet and POS application that leverages open banking technology. Payap will allow consumers to link their bank accounts for direct payments, manage loyalty cards, and split bills, while offering businesses a lower-cost payment acceptance solution at a rate of 0.39% for retail transactions. The platform has also formed strategic partnerships with major payment technology providers like Verifone, Windcave, and Smartpay to expand its acceptance network.

Keywords: payment processing, digital assets, open banking, fintech, API platform, merchant services, consumer payments, loyalty programs, digital wallets, POS integration, transaction processing, contactless payments, QR code payments, payment gateway, financial software, e-commerce payments, digital currency, payment network, customer engagement platform, mobile payments, tokenization