Centah
Unique solutions and strategies to participants in the home services industry.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Established in 2004, Centah Inc. operates as a specialized provider of Software as a Service (SaaS) solutions tailored for the home improvement, construction, and facilities maintenance industries. The company was strategically acquired by Financeit in December 2017, a move that integrated Centah's workflow and lead management systems with Financeit's point-of-sale financing platform. This acquisition allows for an end-to-end solution, from lead generation to project financing and completion.
Centah's core business revolves around a configurable lead and workflow management system accessible from any web-enabled device. This platform provides real-time, permission-based visibility into projects for all stakeholders, including head offices, retail stores, and contractors. The company serves a diverse client base, including national retailers, manufacturers, and remodelers, by helping them establish and optimize their home services programs. Revenue is generated through its SaaS offerings and lead generation services, with an estimated annual revenue of around $5.6 million.
In 2021, Centah launched the HomePro Marketplace, a significant expansion of its services. This platform focuses on delivering high-quality, pre-qualified customer appointments to home improvement professionals, rather than just raw leads. It leverages multi-channel digital marketing strategies and a dedicated contact center—which offers services in English, Spanish, and French—to connect with homeowners and book appointments directly. This service aims to streamline the sales process for service providers, allowing them to focus on their primary work while Centah manages customer acquisition and appointment scheduling.
Keywords: home improvement SaaS, lead management, workflow management software, contractor software, home services, lead generation, construction management, facilities maintenance, point-of-sale financing integration, HomePro Marketplace, customer acquisition, project management, remodeler software, digital marketing for contractors, appointment setting service, B2B software, home renovation management, trades management