Cenegenics

Cenegenics operates in the performance health and age management sector, offering a physician-led program aimed at optimizing cognitive, physical, and metabolic health. Founded in 1997 by Dr. Alan Mintz and John Adams, the company pioneered the field of age management medicine. Dr. Mintz, a board-certified radiologist and a diplomat of the American Board of Anti-Aging Medicine, was driven by a passion for fitness and proactive healthcare, which became the foundation of the company's philosophy. His co-founder, John Adams, brought business acumen to the partnership. In May 2022, Cenegenics was acquired by BestLife Holdings, a new entity formed with over $50 million in funding, including $12 million in growth capital for Cenegenics, to build a multi-brand platform for healthy aging.

The company's business model is centered on high-touch, personalized medical programs that are paid for by clients, as they are typically considered general wellness services not covered by standard health insurance unless prescribed for a specific medical condition. Cenegenics serves individuals, including a significant number of physicians and their families, who are seeking to proactively manage the aging process and enhance their overall vitality. Revenue is generated through these comprehensive programs, which can cost thousands of dollars, as well as through the sale of a proprietary line of nutraceutical supplements. The company also offers licensing agreements for physicians to open international centers, providing a turnkey solution with clinical and business model support.

The core offering is the Cenegenics Elite Health Program, a comprehensive, data-driven service that begins with an extensive evaluation day. This initial assessment includes a comprehensive blood analysis of over 270 biomarkers, a DEXA scan for bone density, body composition analysis, and a carotid-imagining ultrasound (CIMT) for stroke and heart attack risk assessment. Based on these diagnostics, a dedicated team—comprising a physician, performance health coach, and coordinator—creates a customized plan. This plan integrates four key components: low-glycemic/anti-inflammatory nutrition, tailored exercise regimens, strategic nutraceutical supplementation, and hormone optimization when clinically indicated. Clients receive ongoing monitoring, unlimited consultations, and monthly shipments of required supplements and hormones, with an annual re-evaluation to refine the program.

Keywords: age management medicine, performance health, preventative medicine, longevity, hormone optimization, personalized healthcare, nutraceuticals, metabolic health, cognitive health, physical wellness, Elite Health Program, Dr. Alan Mintz, John Adams, BestLife Holdings, executive health, precision medicine, proactive prevention, biomarker analysis, vitality, healthspan