Cellum Group

Cellum Group operates as a multinational provider of mobile payment and e-commerce solutions, headquartered in Hungary. Founded in 2000 by Balázs Inotay as Enigma Software Rt., the company initially focused on SIM-based cryptography and digital signature technology. A significant shift occurred in 2011 when Dr. János Kóka, Hungary's former Minister of Economy and Transport, joined as CEO to spearhead international expansion. This new direction was supported by a €1.5 million capital injection from PortfoLion, the venture fund of OTP Bank, a major investment for the region at the time. Further strategic investment came in 2018 from Indonesia's telecommunications company, Telkom Indonesia, which acquired a 30.4% stake for a reported USD 6 million, aiming to drive growth in Asia.

The company's core business revolves around providing white-label mobile wallet technology to financial institutions, mobile network operators, merchants, and governments. Its primary offering, Cellum Mobile Next, is a secure transaction platform that serves as the foundation for its mobile wallet services, which can be customized and branded by clients. Cellum's business model is primarily Software-as-a-Service (SaaS), offering its platform and related services like system integration and consultancy to enterprise customers. Revenue is generated by enabling clients to offer a wide array of mobile transaction services, including peer-to-peer payments, bill payments, top-ups, and m-commerce functionalities. This approach allows partners such as banks and telecom operators to deploy sophisticated mobile payment solutions without developing them from the ground up, leveraging Cellum's PCI DSS compliant infrastructure.

Cellum's product suite is designed to be versatile, supporting various use cases from web checkouts and QR code payments to carrier billing and contactless transactions. A notable solution is its SoftPOS technology, which allows merchants to accept contactless payments directly on a standard Android smartphone, eliminating the need for additional hardware. The company has a strong emphasis on security, employing a proprietary method of "secret distribution" that combines encryption and cloud services to protect card data, and boasts a long-standing record of zero fraud. Cellum has deployed its technology for major partners including MasterCard, Telenor, Erste Bank, and OTP Bank, managing millions of secure transactions annually across Europe and Asia.

Keywords: mobile payments, fintech, white-label wallet, mobile commerce, secure transactions, payment platform, SaaS, carrier billing, mobile banking, contactless payments, SoftPOS, QR code payments, payment gateway, transaction security, digital wallet, e-commerce solutions, financial technology, mobile security, payment processing, PCI DSS compliant