
Celes
Artificial Intelligence and Analytics platform that uses data to optimize the cash flow of companies in the retail sector.
Date | Investors | Amount | Round |
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N/A | €0.0 | round | |
investor investor investor investor | €0.0 | round | |
* | $3.0m Valuation: $12.0m | Seed | |
Total Funding | 000k |
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Celes operates as a B2B SaaS enterprise solution targeting the retail and consumer packaged goods (CPG) sectors with its artificial intelligence and data analytics platform. The company was established in 2022 and is headquartered in Barranquilla, Colombia. It addresses the financial challenges retailers face from inefficient inventory management, such as lost sales from stockouts and capital trapped in overstock. The business model is centered on a subscription-based service for its cloud-based platform, which is designed to integrate with client ERP and POS systems.
The company's history traces back to a data analytics consulting firm founded by Luis Almanza, Luis Miguel Ballestas, and David Florian. After repeatedly encountering similar issues among their retail clients, they transitioned to a SaaS model to provide a scalable solution. The founding team combines over 45 years of experience. CEO Luis Almanza has a career in finance, including roles as a stockbroker and financial consultant focused on the retail industry. COO Luis Miguel Ballestas previously co-founded and operated a food delivery app in Colombia, which was later acquired.
The platform uses AI to automate and optimize supply chain operations, primarily focusing on demand forecasting, inventory management, and pricing strategies. Its core function is to provide accurate demand predictions to guide purchasing and distribution decisions, thereby turning complex commerce data into a source of cash flow. Key features include modules for planning, which generates demand forecasts; a workspace for creating purchase and distribution orders; and an analytics section for performance reports. Celes serves clients such as retailers, distributors, and CPGs, with a notable presence in the pharmacy and health sector. The company has secured significant seed funding, raising a total of $4 million across two rounds, with the latest being a $3 million round in May 2024 led by FEMSA Ventures. Celes has operations in several Latin American countries, including Colombia, Mexico, Peru, Bolivia, and Argentina.
Keywords: retail intelligence, inventory optimization, demand forecasting, supply chain AI, B2B SaaS, retail analytics, CPG solutions, demand planning, inventory management software, procurement automation, distribution optimization, pricing strategy, retail technology, cash flow optimization, Latin America tech, AI forecasting, supply chain analytics, retail data platform, consumer goods technology, e-commerce solutions