Celcoin

Celcoin is a Brazilian fintech company that provides a financial technology and banking infrastructure platform. It was founded in 2016 by Marcelo França and Adriano Meirinho. França, with a background as a former executive at a telecom services company, identified the potential to leverage the extensive network of lottery houses and correspondent banks in Brazil to offer financial services. This insight into the capillarity of existing retail networks formed the foundation of Celcoin's business strategy. The company's journey began with the goal of enabling any business to connect to the financial system and offer services to its customers.

The firm operates within the Banking as a Service (BaaS) and "Fintech as a Service" sectors, catering to a diverse clientele that includes other fintechs, banks, e-commerce companies, retailers, and software houses. Celcoin's business model is centered on providing API-based infrastructure that allows its clients to integrate a wide array of financial services directly into their own platforms. Revenue is generated through transaction fees and monthly subscriptions for the use of its API platform. This model enables businesses of all sizes to offer financial products without needing to build the complex and regulated infrastructure from scratch.

Celcoin's core offering is a robust platform of APIs for financial services and banking infrastructure. This includes solutions for Pix (Brazil's instant payment system), bill payments, mobile top-ups, gift cards, transportation recharges, and Open Finance services. A key part of its portfolio is its BaaS infrastructure, which allows clients to offer digital accounts, issue cards, and manage payment processing. The company has expanded its capabilities through strategic acquisitions, such as Galax Pay for recurring billing and cobrança (collections), and Flow Finance for credit infrastructure. These acquisitions have broadened its service offerings, creating a comprehensive ecosystem for financial services.

Keywords: Fintech as a Service, Banking as a Service, BaaS, Open Finance, financial infrastructure, payment gateway, API platform, embedded finance, Pix, financial services