Cel AI

Cel AI PLC operates in the beauty and personal care market, leveraging advanced artificial intelligence to provide personalized beauty advice and product recommendations. The platform serves individual consumers seeking tailored beauty routines and product suggestions, as well as retail partners looking to increase discoverability and basket sizes. Cel AI's business model is centered around affiliate marketing, with a product database comprising over 100,000 items from major brands. By analyzing each customer's unique features, skin tone, texture, and concerns, the AI delivers customized recommendations, enhancing the shopping experience. The company generates revenue through affiliate partnerships, earning commissions on sales driven by its recommendations. Cel AI's personal shopper chatbot platform further refines the user experience by understanding individual beauty profiles, lifestyles, and preferences, ensuring high customer satisfaction and engagement. Despite being a publicly listed company, Cel AI does not adhere to certain provisions of the FRC Corporate Governance Code due to its board size and current status, which it deems inapplicable.

Keywords: AI, beauty, personalization, affiliate marketing, product recommendations, retail partners, skincare, chatbot, customer engagement, revenue.