Valoo

Valoo, founded in Israel in December 2019 by entrepreneurs Adi Weitzhandler and Meir Steigman, operates a financial advisory platform focused on the secondary market for private company shares. The founders leverage their extensive experience in the venture capital and alternative investment markets, dating back to 2010, to address a critical need for liquidity and price discovery in the private tech sector. The firm was established to connect buyers and sellers of shares in late-stage, private technology companies, a market traditionally limited to large institutional investors.

The core of Valoo's business is its secondary trading platform which facilitates the liquidation of non-tradable assets for shareholders, primarily employees and early investors in tech companies. The company's business model is commission-based, earning a fee for each transaction completed through its platform. Valoo serves a dual client base: shareholders of private, high-growth companies seeking to realize the value of their equity, and accredited investors, including angel investors and secondary funds, looking for opportunities to invest in promising unicorn companies.

The platform simplifies the entire transaction process, from managing company approvals to closing deals and processing funds. A key feature is its proprietary valuation model, which consolidates and analyzes data from multiple sources to provide a reliable assessment of a company's value, aiming to bridge the valuation gap that often causes deals to fail. Uniquely, to simplify the capitalization table for the private companies, the shares being sold are registered in Valoo's name until a liquidation event like an IPO or acquisition occurs, meaning the company only has one new shareholder on its books regardless of the number of transactions. Valoo has been self-funded and supported by angel investors, including Payoneer co-founder Ben Yaniv Chechik, and has generated revenue since its inception.

Keywords: secondary market, private equity, share liquidation, fintech platform, venture capital, asset liquidation, pre-IPO, accredited investors, financial advisory, unicorn companies, stock trading, private market, investment platform, tech startups, shareholder liquidity, equity management, alternative investments, financial technology, capital markets, late-stage companies