Cavea
Cavea is a sponsorship analytics platform for esports and brands.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | $1.2m | Seed | |
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 133 % | 19 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Based in Copenhagen, Denmark, Cavea operates as an adtech company focused on the live-streaming market. The firm was established in 2018 by Mircea Gabriel Eftemie and Kenneth Jakobsen, entrepreneurs with backgrounds in the entertainment sector, Martech/Adtech, and SaaS. Since its inception, Cavea has secured $1.87 million in funding over three rounds, with its latest Series A round in January 2021 raising $1.22 million.
The company's core business revolves around its platform, Adlab.gg, which connects brands with live streamers across platforms like Twitch, YouTube Live, and Facebook Live to facilitate in-stream advertising campaigns. The business model is a B2B marketplace that serves both brands seeking to reach engaged audiences and content creators looking to monetize their streams. For streamers, the platform is free to use and allows them to select which sponsorship campaigns they wish to join. Revenue for the company is generated by pricing campaigns for brands based on various parameters such as CPM (cost per mille), CPC (cost per click), or performance-based actions.
Cavea's technology integrates directly into a streamer's broadcast via a simple browser source link. This method embeds advertisements into the live content, making them an unskippable and unblockable part of the broadcast. This ensures that ads are 100% in-view for their full duration, a key selling point compared to traditional social media ads that may only be visible for a couple of seconds. The platform provides real-time analytics for both brands and creators to monitor campaign performance, tracking metrics like impressions and clicks. Streamers are compensated based on these performance metrics, with a 60-day payment term after a campaign's successful completion.
Keywords: live-stream advertising, adtech, streamer monetization, in-stream ads, influencer marketing, digital advertising, adlab.gg, brand sponsorship, Twitch advertising, YouTube Live ads, audience analytics, esports marketing, content creator economy, unskippable ads, real-time analytics, gaming marketing, Copenhagen adtech, Mircea Gabriel Eftemie, Kenneth Jakobsen, Series A