Cateringoo

Cateringoo operates as an online marketplace exclusively focused on the business-to-business (B2B) catering sector in Poland. The company was established in mid-2017 by Natalia Myszkowska, who drew upon her extensive experience in international corporations like McKinsey and Bain, as well as running her own communications agency, to address inefficiencies she observed in the corporate catering market. Myszkowska, a business management graduate from Oxford Brookes University, identified a need for a streamlined, transparent solution for companies ordering food for events and for the catering providers themselves.

The platform serves corporate clients, such as office managers, HR specialists, and marketing teams, who are responsible for organizing food for business meetings, conferences, and company events. Cateringoo simplifies the procurement process by allowing these clients to compare real-time offers from numerous verified catering companies and restaurants, place orders online, and make immediate payments. For the catering providers, the platform acts as an outsourced sales and marketing channel, relieving them of the need to prepare individual offers and manage client communication, allowing them to focus on food preparation. A key feature for clients is the ability to compose a single order from multiple specialized vendors—for instance, ordering burgers from one, sweets from another, and coffee from a third.

Cateringoo's business model is commission-based; it charges a percentage of the value of each order placed through the platform. In 2019, this was reported as a 15% commission, with 10% from the catering provider and 5% from the client, though a later source mentioned a 20% margin from the provider. The company vets all its partners, visiting them to sample menus and assess their operations to ensure high standards. A notable policy since its inception is a strict ban on single-use plastics, requiring its partners to use environmentally friendly alternatives. Significant milestones include merging with a competing startup, Caterfly, in the summer of 2019 and securing 2 million PLN in a funding round from the KnowledgeHub fund in early 2020 to fuel expansion into cities like Wrocław and Kraków.

Keywords: B2B catering, corporate catering, online marketplace, foodtech, Poland, business event catering, office food delivery, catering procurement, Natalia Myszkowska, catering platform, Warsaw, corporate events, meeting catering, online food ordering, catering marketplace, catering service, business lunches, event planning, hospitality technology, sustainable catering