Catch Media
Helping businesses to understand and engage with their customers.
| Date | Investors | Amount | Round |
|---|---|---|---|
$3.5m | Early VC | ||
| Total Funding | 000k | ||
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Catch Media, founded in 2002 by the entrepreneurial duo Yaacov Ben-Yaacov (CEO) and Boaz Ben-Yaacov (CTO), operates as a B2B developer of cloud-based solutions for the media and entertainment industry. The founders bring a history of successful ventures, notably Yaacov's establishment of PictureVision, a pioneering digital photography clearinghouse acquired by Eastman Kodak, and Boaz's experience in building early cloud technologies at News Corporation and PictureVision. This background in managing large-scale digital assets forms the foundation of Catch Media's core offering.
The company's primary product is Play Anywhere®, a comprehensive platform designed to address the challenges of content distribution and monetization in a fragmented digital landscape. It functions as a cloud registry, tracking, and clearinghouse system. The business model is centered on providing this platform as a service to clients such as media companies, streaming services, and content publishers. These clients, including notable names like Sony and Thai Telecom (AIS), utilize the platform to manage their content delivery and gain a deeper understanding of consumer behavior.
The Play Anywhere® platform is modular and offers several key services. 'Play Anywhere® Access' enables content and subscriptions to be available across any connected device. 'Play Anywhere® Insight' provides clients with an interactive dashboard for analyzing consumer collection and consumption patterns. 'Play Anywhere® Connect' facilitates targeted, one-to-one in-app marketing based on user behavior. This data-centric approach allows Catch Media's clients to deliver personalized experiences, which helps in reducing customer churn and increasing lifetime value. The platform is engineered to handle massive amounts of data, tracking millions of users and processing billions of transactions to provide near real-time analytics without data aggregation.
Financially, Catch Media has progressed through several funding stages, securing a significant Series A round of $3.5 million on March 4, 2011, with participation from investors like Motorola Mobility and WME Entertainment. The company is headquartered in Beverly Hills, California, with a global presence that includes offices in Tokyo, Japan, and Jerusalem, Israel. Keywords: content clearinghouse, digital media analytics, B2B SaaS, consumer behavior tracking, audience segmentation, content monetization, OTT platform solutions, customer engagement platform, media data analytics, streaming data insights, personalized marketing, digital content distribution, customer lifetime value, churn reduction, real-time analytics, user data platform, media business intelligence, Play Anywhere, Yaacov Ben-Yaacov, Boaz Ben-Yaacov