Cashvisory

Cashvisory is a financial advisory platform headquartered in Kolkata, India, that provides a digital do-it-yourself (DIY) service for financial planning and investment management. The company was co-founded in 2020 by Utkarsh Chaudhary (CEO) and Arpita Sinha (CBO). The idea for the company originated from a conversation between the two friends who saw a need to make expert financial advice more accessible and affordable for young professionals through technology.

The platform targets first-time investors and young individuals, aiming to simplify complex financial concepts. It employs a gamified approach and real-time analysis to guide users through creating, managing, and executing financial plans. Key services include goal-based planning, investment and expense management, debt management, and financial education. The platform offers tailored investment portfolios consisting of stocks and smallcases. Cashvisory's business model operates on an advisory freemium subscription, fees for ad-hoc services, and commissions from insurance and loan distribution. The company emphasizes providing unbiased, commission-free advice based on data.

In December 2023, Cashvisory secured INR 1.2 crore (approximately $144,000) in a pre-seed funding round. The round was led by SucSEED Indovation Fund with participation from EvolveX, We Founder Circle, and several angel investors. The company stated the funds would be used to execute its go-to-market strategy and to develop a planned AI-driven mobile application. Cashvisory reported a 350% growth in its user base in the six months prior to the funding announcement and aims to reach 10,000 customers.

Keywords: robo-advisory, financial planning, wealth management, fintech, investment platform, personal finance, goal-based investing, portfolio management, digital wealth, financial education, first-time investors, expense management, DIY investing, tailored portfolios, smallcases, investment advice, Indian fintech, financial technology, wealth-building, AI-driven finance