Cashoff Lab

Founded in 2013 by Dmitry Gorkov and Mikhail Medvedev, CASHOFF is a financial technology company that provides white-label solutions for financial institutions. Gorkov, who serves as CTO, has a background as an analyst and programmer, while Medvedev is the company's CEO. The firm operates on a B2B and B2B2C model, partnering with banks and brands to enhance digital banking services for end consumers.

CASHOFF's core business revolves around open banking, data aggregation, and analytics. The company offers a cloud-based platform that integrates into a bank's existing internet and mobile banking interface via API. This enables financial institutions to analyze their clients' financial data, including information from other banks and e-wallets, to predict customer behavior and offer relevant financial products. A key service is a technology that helps banks electronically verify a client's income by accessing account statements from third-party banks, a feature designed to streamline the consumer credit process.

For end-users, the platform powers personal financial management (PFM) tools within their banking apps. These tools help customers manage daily expenses and visualize their financial situation. The company also facilitates brand-funded cashback loyalty programs. By analyzing transactional data using AI and machine learning, the system delivers personalized offers and discounts to bank customers based on their purchasing habits. This creates a new revenue stream for partner banks and a direct marketing channel for brands. Another product, LOEE, allows brands to publish cashback deals across multiple partner banking platforms. The company also offers a solution called Skrepka, which incorporates receipt recognition and brand-funded cashback to help users reduce their debt.

Recognized for its work, CASHOFF was named a top-10 fintech company by Deloitte and received an award for digital innovation from KPMG in 2019. The company maintains a global presence with its headquarters in London, an innovation hub in Hong Kong, and development centers in Moscow and Yaroslavl, Russia.

Keywords: open banking, financial data aggregation, white-label fintech, personal financial management, PFM tools, bank loyalty programs, brand-funded cashback, receipt recognition, customer data analytics, banking API, B2B fintech, income verification, behavioral analytics, customer spending habits, digital banking solutions, financial technology, marketing technologies, data-driven marketing, transaction analysis, e-invoicing