Cashfeed

Cashfeed, a venture launched by the Ghent-based startup studio StarApps, was founded by Stijn Heuninck, Dennis Verjans, and Carolyn Van Eenaeme. Heuninck, with prior entrepreneurial experience from founding Proswimlab, a digital-first swim school, brings a founder's perspective to the team. The company was established to address the administrative burdens faced by small and medium-sized enterprises (SMEs) and accountants.

Operating in the financial technology sector, Cashfeed provides a platform that automates administrative tasks. The business model is centered around a subscription-based service that offers a solution for managing e-invoicing, approvals, payments, and reminders. The platform is designed to integrate with the Pan-European Public Procurement On-Line (Peppol) network, ensuring compliance and standardized document exchange for its clients, which primarily consist of SMEs and accounting firms.

The core service revolves around an AI-powered system that extracts key data from invoices and connects it with the appropriate accounting software. This automation aims to reduce the time spent on manual administrative work. The company recently secured €1.3 million in a funding round to further develop its platform and expand its market presence, initially focusing on the Belgian market with plans for future international growth.

Keywords: e-invoicing, financial administration, accounts payable, automation, Peppol network, SME finance, accounting software, payment processing, data extraction, B2B finance