CASHb

CASHb is a Japanese company founded in 2016 by Takuya Ogawa that operates a cashback mobile application. The service provides users with cash rewards for purchasing everyday items and scanning the receipts, differing from traditional point-based reward systems. For consumer goods manufacturers, the platform serves as a direct marketing tool, offering a low-cost way to directly reach consumers, gather feedback, and obtain purchasing data. The business model is based on affiliate marketing, where CASHb earns a commission from partner e-commerce businesses for each purchase made through the app, a portion of which is then returned to the user as cashback. The application was adapted from popular overseas cashback models to suit the Japanese market. In addition to receipt scanning, users can also earn rewards by checking into partner locations like restaurants and beauty salons. CASHb has been featured in major Japanese media outlets such as "Tokudane!" and "Nikkei MJ". The company has not received external funding.

Keywords: cashback app, receipt scanning, consumer rewards, direct marketing, affiliate marketing, mobile commerce, shopper data, consumer feedback, brand loyalty, grocery rewards, FMCG marketing, check-in rewards, Japanese market, mobile payments, retail technology, shopper engagement, loyalty program, digital coupons, product promotions, marketing data