Caseable

Caseable operates as an e-commerce company focused on the mass customization of protective accessories for electronic devices. The firm was established in March 2010 by Klaus Wegener and Marvin Amberg, who met at university. Their idea originated in New York after observing a lack of variety and personalization in laptop sleeves, which prompted their mission to introduce more color and individual style to the market. The company began its journey in a Brooklyn warehouse and has since expanded, with production facilities in Brooklyn, USA, and Lauterbach, Germany, and offices in Berlin.

The business model is centered on a direct-to-consumer, print-on-demand framework, allowing customers to personalize products. Revenue is generated through multiple channels, including direct online sales via caseable.com, partnerships with major online retailers like Amazon, and collaborations with telecommunication companies such as T-Mobile and O2. The company employs a multi-channel sales strategy that also includes offline retail, broadcast vouchers, and an integrated checkout system for partners. Caseable's product line has expanded from its initial offering of laptop sleeves to include cases for smartphones, tablets, and e-readers, as well as electronic skins.

The core of Caseable's value proposition is its online design tool, which enables customers to upload personal images and text to create their own unique designs. For those who prefer pre-made designs, the company collaborates with a global community of artists to offer a large portfolio of options. The manufacturing process involves hand-crafting items, and the company highlights its use of recycled materials. Its German production facility in Lauterbach operates entirely on hydroelectric power. The company experienced rapid early growth, expanding by 400% between 2011 and 2012, and subsequently launched its services across several European countries, as well as in Canada, Australia, and Russia. It has also secured venture capital, including a Series A round in 2017.

Keywords: custom phone cases, personalized laptop sleeves, e-commerce, print-on-demand, device accessories, direct-to-consumer, mass customization, artist-designed cases, online design tool, hand-crafted accessories, recycled materials, electronic skins, tablet covers, e-reader cases, multi-channel retail, tech accessories, custom electronics covers, personalized gadgets, device protection, mobile accessories, gadget customization, case manufacturing