Casanova

Casanova is an integrated marketing agency with a specialization in the Hispanic market. Founded in 1984, it has become one of the largest Hispanic agencies in the United States. The company is minority and woman-owned, with Ingrid Otero-Smart serving as the President and CEO. In September 2020, Otero-Smart acquired a majority ownership stake in the agency. Casanova remains affiliated with the McCann Worldgroup, part of the Interpublic Group (IPG), which has held a stake since 1999. This structure provides the agency with both the focused approach of a local firm and the extensive resources of a global marketing network.

The agency's business model is centered on providing comprehensive, integrated communications services that translate cultural insights into business results for their clients. Casanova offers a wide range of services, including advertising, strategic consulting, media planning and buying, digital and social media, content creation, and experiential events. They serve a diverse client roster of Fortune 500 companies across various sectors like automotive, consumer packaged goods, financial services, and retail. Notable clients have included Chevrolet, Coca-Cola, Nestlé, Nivea, Porsche, and the U.S. Army.

Headquartered in Costa Mesa, California, Casanova also has offices in New York, Detroit, and Dallas. The agency has received numerous accolades for its creative work, being named the most awarded Hispanic agency at the Cannes Lions International Festival of Creativity in both 2019 and 2020.

Keywords: Hispanic market agency, multicultural marketing, integrated communications, brand strategy, cultural insights, advertising services, digital media, media buying, content creation, brand activation, Fortune 500 clients, CPG marketing, automotive advertising, financial services marketing, social media strategy, experiential events, consumer engagement, minority-owned business, woman-owned business, brand consulting