Casacanda

Casacanda, founded in 2011 by Roman Kirsch, was an online private shopping club focused on home goods and furniture. The company aimed to provide a curated selection of design-oriented interior products to its members at discounted prices.

The business operated on a flash-sale model, offering limited-time sales events to a members-only community. This created a sense of urgency and exclusivity, encouraging repeat engagement from its customer base. The target market consisted of consumers interested in design and home decor who were seeking high-quality items at more accessible price points.

The platform's product range included furniture, lighting, textiles, and other decorative accessories. Casacanda's business model was similar to other successful shopping clubs of the era, such as Vente-Privee or Gilt Groupe, but with a specific focus on the home and living vertical. Revenue was generated directly from the sale of these goods through its online platform.

In a significant development just five months after its launch, US-based Fab.com acquired Casacanda in February 2012. This acquisition marked Fab.com's entry into the European market, leveraging Casacanda's existing operations and team in Germany. Roman Kirsch, following the acquisition, took on the role of CEO for Fab.com's European operations.

Keywords: online shopping club, home goods, furniture, flash sales, e-commerce, interior design, home decor, members-only, private sales, Berlin startup