CARU

CARU

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$124k

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Total Funding000k
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CARU, a Swiss-based company founded in 2017 by Susanne Dröscher and Thomas Helbling, has developed a comprehensive digital assistant aimed at enhancing the safety and social connectivity of older adults living independently. The system was conceived from the founders' personal experiences with aging relatives, leading to the creation of a solution that respects privacy while providing crucial support. Dröscher brings a background in business administration and user-centered design, while Helbling contributes expertise in software and hardware engineering, creating a well-rounded foundation for the company's technological and market approach.

The company operates in the growing digital health and Agetech market, targeting private individuals, families, and professional care organizations such as Spitex. Its business model revolves around the sale of the CARU device and a recurring subscription for its service package, which includes connectivity and access to the CARU Cares portal for remote monitoring and communication.

The core product, CARU, is a smart sensor designed to be user-friendly for individuals who may not be comfortable with technology. It functions without cameras or wearables, instead utilizing a variety of sensors to learn the daily routines of the resident. The device can automatically detect potential emergencies like falls or cries for help and alerts a predefined network of caregivers or family members. Users can also initiate a call for help through voice commands or by touching the device. Beyond its emergency functions, CARU serves as a social hub, enabling family members to send voice messages and pictures, thereby reducing social isolation. The CARU Cares web portal provides caregivers with an overview of the resident's activity and well-being, facilitating better-coordinated care without intrusive surveillance.

Keywords: Agetech, digital health, elderly care, smart sensor, independent living, emergency alert system, social connectivity, remote monitoring, voice activation, ambient assisted living

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