Cartogram

Cartogram

Cartogram helps people Find Things Indoors with live, interactive, searchable indoor maps.

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Cartogram Inc. offers a specialized indoor and outdoor wayfinding platform exclusively for the healthcare sector, designed to improve the patient and visitor experience within complex medical campuses. The company was founded by Will Clausen, an engineer with previous experience at Microsoft, Samsung, and HP, who developed the initial application based on his own frustrations with indoor navigation. Launched in 2014, Cartogram's core mission is to enable users to navigate from any starting point to any destination, seamlessly transitioning between outdoor and indoor environments.

The company's primary offering is a software platform that provides turn-by-turn "Blue Dot" navigation, guiding users from their home to the correct parking garage, through the appropriate hospital entrance, and directly to their appointment location. This is achieved through proprietary positioning algorithms that utilize a hybrid of GPS for outdoor navigation and Bluetooth Low Energy (BLE) beacons for precise indoor location and floor detection. Cartogram's platform is built as a native extension of the Google Maps SDK, ensuring a familiar interface for users while allowing for extensive customization by the healthcare facility. Revenue is generated by providing these comprehensive wayfinding solutions to hospitals and healthcare providers. The company has secured $3.89M in total funding from investors including the founder of Cyanogen and a former Bing Maps manager.

Cartogram's business model focuses on deep integration with existing healthcare IT infrastructure. A key feature is its seamless compatibility with major Electronic Health Record (EHR) systems, most notably Epic's MyChart. This integration allows for a connected patient journey where appointment reminders can directly link to personalized, real-time navigation routes. The service is accessible across multiple platforms to ensure wide reach, including native iOS and Android applications, web browsers, on-site kiosks, digital signage, and even SMS chatbots. By addressing the logistical challenges of navigating large medical facilities, Cartogram helps healthcare providers reduce late and missed appointments, streamline patient flow, and enhance operational efficiency.

Keywords: hospital wayfinding, indoor navigation, patient experience, healthcare technology, blue dot navigation, digital front door, Epic MyChart integration, BLE positioning, hospital mapping, patient journey, real-time location services, digital health, healthcare operations, visitor management, indoor-outdoor navigation, healthcare IT, medical campus navigation, location-based services, digital signage, appointment reminders

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