Carrot Inc.
Digital health company focussed on empowering people to stop smoking.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | $5.8m | Early VC | |
| Total Funding | 000k | ||
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Carrot Inc., the entity behind Pivot (pivot.co), is a digital health company focused on developing clinically proven, behavior-based solutions for significant health challenges. Initially founded in 2015 by David S. Utley, M.D., a former Stanford head and neck cancer surgeon, the company first established itself under the name Carrot Inc. and launched Pivot, a program designed to address tobacco cessation. The Pivot platform combines a proprietary FDA-cleared carbon monoxide breath sensor, a mobile app for skill-building, personalized coaching, and community support to help individuals quit all forms of tobacco.
The company's business model primarily targets self-insured employers and health plans, offering Pivot as a benefit to their employees and members. This approach aims to reduce healthcare costs for clients by addressing the leading cause of preventable illness. The program is designed to engage users regardless of their initial readiness to quit, demonstrably increasing motivation and achieving significant quit rates in clinical trials. Carrot Inc. has secured substantial funding from a diverse group of investors, including Johnson & Johnson Development Corporation, New York Life Ventures, and Khosla Ventures, to commercialize and scale the Pivot program.
It's important to distinguish this entity from Carrot Fertility, a separate company also founded in 2016. While both operate in the digital health space, Carrot Inc. (Pivot) focuses on tobacco cessation, while Carrot Fertility provides employer-sponsored fertility and family-forming benefits. The similar naming and founding timelines can cause confusion, but they are distinct companies with different founders, missions, and products. Carrot Inc.'s journey, led by Dr. Utley's medical and entrepreneurial background, is rooted in tackling the global health crisis caused by tobacco use by providing a scalable, tech-enabled solution.
Keywords: digital health, tobacco cessation, smoking cessation program, pivot.co, David S. Utley, behavioral health, corporate wellness, health plans, FDA-cleared medical device, carbon monoxide sensor, mobile health, employee benefits, digital therapeutics, chronic condition management, health technology, venture capital, Johnson & Johnson, Khosla Ventures, New York Life Ventures