Carolily Finery

Carolily Finery is a Canadian jewelry brand specializing in handcrafted, small-batch statement pieces including necklaces, bracelets, and earrings. The company was founded in 2015 by the mother-daughter team of Donna Scheven and Danielle Scheven in West Kelowna, British Columbia. The name 'Carolily' is a tribute to Donna's mother, Carol, and grandmother, Lily, whose elegance and passion for life are a core inspiration for the brand's designs.

Donna Scheven serves as the sole design visionary, drawing inspiration from the women in her life and the natural world to create pieces that are artfully designed and intended to be cherished for generations. Her mother, Carol, was a talented artist who once helped sew Queen Elizabeth II's coronation gown. Danielle Scheven's background in digital marketing and her passion for empowering women complement her mother's artistic direction. This combination led them to create a business that counters fast fashion by offering meaningful, quality jewelry. The company operates with an all-woman team, providing livable wages and flexible schedules.

The business operates primarily through its e-commerce website, selling directly to consumers. In 2021, Carolily Finery received $10,000 in funding from Clearco's ClearAngel program to help expand its wholesale network and scale the business across Canada. The brand uses fine materials such as sterling silver, hypoallergenic stainless steel, pearls, and gemstones in its creations. Beyond its commercial activities, Carolily Finery is committed to social causes, partnering with Canadian non-profits and women-centric charities like Mamas for Mamas to raise funds and awareness.

Keywords: handcrafted jewelry, Canadian jewelry, statement necklaces, small-batch jewelry, mother-daughter business, women empowerment, e-commerce, sustainable fashion, artisan jewelry, bespoke rings, gemstone jewelry, pearl jewelry, British Columbia business, Donna Scheven, Danielle Scheven, family-owned business, direct-to-consumer, fashion accessories, meaningful jewelry, timeless design