Carobhouse

Carobhouse is a Brazilian food industry company that pioneered the manufacturing of carob-based products in the country. Founded in 2002 by the couple Eloisa Helena Orlandi, executive director, and Luiz Carmine Giunti, R&D director, the company is located in Campina Grande do Sul, Paraná. The business idea emerged in 1999 when the founders realized there was a market gap for chocolate alternatives for people with dietary restrictions, particularly during Easter. This led to nearly five years of research and development before the official product launch in 2003. A key milestone for the company was developing and patenting its own technology for creating carob-based products that substitute cocoa, giving it a unique position in the market.

Operating in the healthy food sector, Carobhouse serves consumers seeking healthier alternatives to conventional chocolate, including those with specific dietary needs such as diabetics, celiacs, and individuals with lactose or soy intolerance, as well as vegans and the kosher public. The company's business model revolves around the production and sale of a wide range of carob products. These are distributed throughout Brazil via independent channels that supply natural and dietetic stores. Carobhouse offers over 30 products, including bars, bonbons, dragees, powders, and creams, which are free from sugar, gluten, lactose, and caffeine. The products use carob, a Mediterranean pod with a naturally sweet flavor, as the primary raw material, which is a key differentiator from traditional chocolate. The company has received multiple awards for innovation, including the Finep Innovation Award and the Estadão PME Award.

Keywords: Carobhouse, carob products, chocolate alternative, healthy food, Brazil food industry, Eloisa Helena Orlandi, Luiz Carmine Giunti, gluten-free, lactose-free, sugar-free, vegan food, kosher food, dietetic products, natural foods, carob powder, carob bars, functional food, food innovation, patented food technology, dietary restrictions