Carforce

Carforce

Cloud based enterprise software platform that enhances traditional automotive crm with real-time telematics.

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$1.3m

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CarForce operated as a venture-backed, business-to-business enterprise founded in 2015 by Jessika Lora, a former eBay Motors executive. The company was conceived to address a technological gap in the vehicle service side of the automotive industry, which accounts for a significant portion of operational income for dealerships.

The firm provided a cloud-based telematics platform that enabled franchise dealerships and vehicle service centers to connect with their customers' vehicles in real-time. This was achieved by leveraging connected car telematics to monitor vehicle health, allowing service managers to offer remote diagnostics and proactively schedule maintenance. The platform was designed to enhance the customer service experience and increase both service revenue and customer retention for the dealerships. For vehicle owners, the service provided convenience and greater transparency into their car's maintenance needs.

CarForce's business model was centered on a Software-as-a-Service (SaaS) subscription. The platform gathered data that allowed dealerships to identify high-return-on-investment services and better allocate resources like service bays and mechanic time. The company initially targeted franchise dealers in Texas and California, with plans for national expansion. Over its history, CarForce participated in several accelerator and incubator programs and secured seed and venture capital funding. The company won accolades such as Global Entrepreneur of the Year by IBM at LAUNCH Festival 2016 and Mobility Startup of the Year at SXSW's Hatch Pitch 2016. Despite its early traction and backing from investors like Digitech Venture Capital Fund, Seed Sumo, and Jason Calacanis, the company has since ceased operations.

Keywords: automotive SaaS, connected car platform, vehicle diagnostics, telematics, dealership software, customer retention, service revenue, B2B automotive, remote vehicle monitoring, automotive technology, vehicle health, service management, car maintenance, IoT, mobility tech, Jessika Lora, franchise dealerships, venture-backed, automotive aftermarket, fleet management

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