Carepoynt

Carepoynt operates as a multi-channel, cloud-based "Rewardsware for Healthcare™" platform, designed to incentivize healthy living and improve engagement within the healthcare ecosystem. Founded in December 2015 by Tim Stanley and Dr. Tom Giannulli, the Newport Beach-based company aims to address the high costs and lack of coordination in the healthcare market by applying proven CRM and rewards program principles. Co-founder and CEO Tim Stanley brought extensive experience from roles in CRM, rewards, and technology at companies like Salesforce, Intel, and Caesars Entertainment. Co-founder Dr. Tom Giannulli, a physician and engineer, contributed deep expertise in healthcare technology from his work at companies like Kareo and Epocrates, aiming to create a catalyst for better patient-provider engagement.

The company's business model targets a broad client base that includes consumers (patients), providers, payers, employers, and retail partners. For individual members, Carepoynt offers a free loyalty program where they can earn "Poynts™" for a variety of health-related activities, such as visiting a doctor, achieving wellness goals, following care plans, and purchasing products from partner brands like Nike, Amazon, and CVS. These points are redeemable for gift cards, products, and services, and can also be shared with family members or donated to charities. For its business clients—providers, payers, and employers—Carepoynt functions as a SaaS engagement and insights solution. These organizations can use the platform to encourage behaviors that lead to better health outcomes, which is particularly critical as the industry shifts toward value-based care models. Revenue is generated through a proprietary conversion rate when dollars are turned into "poynts" and when points are redeemed for gift cards, as well as from purchases made through its network of strategic partners.

Since its commercial launch in late 2017, Carepoynt has focused on expanding its platform and user base. Key milestones include closing a $2 million seed funding round in July 2018, followed by a $5 million Series A round in October 2018 to fuel market expansion. In 2018, the company launched its mobile apps on both iOS and Android, enhancing the user experience and accessibility. By late 2018, the platform had grown to include approximately 750 partners and was projecting significant growth in its member base. The platform integrates with devices like Fitbit and platforms from Apple and Google to track activities such as steps and sleep, further embedding itself into the daily wellness routines of its members.

Keywords: health rewards, wellness incentives, patient engagement, healthcare loyalty program, digital health platform, corporate wellness, value-based care, health technology, preventative care, employee wellness, rewards platform, healthcare consumerism, SaaS, care coordination, Tim Stanley, Tom Giannulli, medical rewards, health data, patient adherence, wellness marketplace