Caregiven

Caregiven operates as a digital health company offering a platform to support informal caregivers. The company was founded in 2017 by Candice Smith, who was inspired by her personal experience caring for her father during the end of his life. This transformative, yet overwhelming, period in her life highlighted the lack of digital tools to help manage the emotional and logistical demands of caregiving, which became the catalyst for the company. Previously, Smith had a 20-year career in fundraising for non-profits, where she honed her skills in relationship building and systems streamlining.

The company's primary offering is the Caregiven mobile application, which provides guidance, tools, and a structured roadmap for individuals caring for an aging or ill loved one. The platform's features are designed to address both the practical tasks of caregiving and the emotional well-being of the caregiver. Key functionalities include intelligent chat guidance, secure document uploading and sharing, and a private 'Care Circle' feature that facilitates communication, organization, and task delegation among a network of family and friends. The app aims to help users navigate complex situations by providing access to trusted resources and support.

Caregiven's business model targets both individual consumers and enterprises. For individuals, the company offers a direct-to-consumer subscription for the app, priced at $6.99 per month or $69.99 annually, which includes unlimited access for the subscriber and their invited Care Circle members. The enterprise-facing model positions Caregiven as an employee benefit. The company provides a web-based platform for HR managers to offer the service to their employees, aiming to support staff who are balancing professional responsibilities with caregiving duties. This B2B approach is designed to help employers foster a supportive work environment, which can lead to improved employee focus and productivity. In October 2022, Caregiven was acquired by Veratrus Health, a subsidiary of Delta Dental of Iowa. This strategic partnership allows Delta Dental to integrate Caregiven into its portfolio of employee benefits, expanding its focus on holistic wellness.

Keywords: caregiver support, digital health, care coordination, employee benefits, eldercare technology, end-of-life planning, family caregiver resources, mobile health app, care management platform, caregiver communication tools, dependent care, aging in place, health and wellness benefits, caregiver advocacy, emotional support for caregivers, document management, task delegation, B2B health tech, subscription service, remote caregiving