Care With

Care With operates as a specialized entity in South Korea's burgeoning health and wellness market, targeting the nutritional supplement sector through its direct-to-consumer platform, 'pilly' (pilly.kr). The company was established in March 2018 by founder and CEO Go Seong-hoon, who was propelled into the preventive healthcare space by a deeply personal experience. The catalyst for the venture was his mother's sudden diagnosis of terminal cancer, which led him to research the profound impact of nutritional imbalances on health. This formative event shaped the company's core mission: to provide an accessible and effective solution for individuals to manage their health proactively.

The firm's primary service, 'pilly', launched in late 2018, is a subscription-based business that delivers personalized nutritional supplements. The business model hinges on a proprietary online health questionnaire and algorithm. This system analyzes a user's lifestyle, dietary habits, and health concerns to generate customized supplement recommendations from a vast number of potential combinations. This data-driven approach aims to shift consumers away from generic, trend-based purchasing toward precise, individualized nutritional care. Revenue is generated directly from these monthly subscriptions, a model that fosters recurring revenue and customer loyalty.

By manufacturing its own line of products, Care With maintains control over quality and formulation while minimizing intermediary distribution costs, enabling it to offer competitive pricing. The service is designed for convenience, with automated monthly payments and deliveries ensuring customers maintain a consistent routine. To further support user adherence, the 'pilly care' service sends daily reminders and health tips, tackling the common challenge of forgetfulness in supplement intake. A significant milestone occurred in May 2020 when a warehouse fire destroyed their inventory. The company's transparent communication with its customer base and rapid collaboration with manufacturing partners to restore service underscored its operational resilience and customer-centric philosophy.

Care With has secured notable financial backing, including a Series A-1 funding round that attracted investment from prominent corporations like Samsung Venture Investment and CJ CheilJedang, signaling strong market confidence in its business model. A strategic partnership (MOU) with CJ CheilJedang further solidifies its position, aiming to co-develop advanced personalized health functional foods by leveraging CJ's product development capabilities with Care With's data and platform expertise. The platform has accumulated a substantial amount of data, with over one million completed health consultations, providing a rich dataset for refining its recommendation engine and product offerings.

Keywords: personalized nutrition, supplement subscription, health and wellness, direct-to-consumer, D2C, South Korea, healthcare technology, vitamin subscription, custom supplements, wellness platform, preventive health, nutritional analysis, e-commerce, health data, AI nutrition, corporate wellness, healthtech, subscription box, dietary supplements, wellness subscription, Go Seong-hoon