Carbon Direct is a startup that operates in the environmental sector, specifically focusing on carbon reduction and removal. The company offers scientific and technical expertise to businesses, governments, and private entities that are committed to reducing and removing carbon dioxide from the environment. They aim to help these entities limit global warming to 1.5°C above pre-industrial era levels, a target set to prevent the worst impacts of climate change.

The company's team of over 30 scientists provides advice on various carbon technologies, including sustainable aviation fuel, reforestation, and direct air capture. This guidance is based on rigorous scientific research and is tailored to the specific needs of each client.

Carbon Direct's business model revolves around providing end-to-end carbon management services. They help clients procure lower carbon products and ensure that their project portfolios drive real climate impact. The company also conducts due diligence to mitigate risk in these portfolios. This means they thoroughly check and validate all aspects of a project to ensure it is safe, viable, and will deliver the promised results.

Their primary market includes Fortune 500 companies, governments, and private actors who are committed to reducing and removing over 100 million tonnes of carbon dioxide. They generate revenue by charging these entities for their services.

Keywords: Carbon Reduction, Carbon Removal, Environmental Sector, Scientific Expertise, Technical Expertise, Carbon Management, Due Diligence, Sustainable Aviation Fuel, Reforestation, Direct Air Capture.