Carambola Media
Publisher focused platform that creates new revenue streams for premium publishers, while enhancing the experience on their pages.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$4.0m | Series A | ||
| Total Funding | 000k | ||
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Founded in September 2011 by Yuval Brener, Roey Yaniv, and Roei Bareket, Carambola Media is a technology firm headquartered in Herzliya, Israel, operating in the AdTech and Marketing Tech sectors. The company has positioned itself as a platform focused on digital publishers, aiming to create new revenue streams while improving the user experience on their websites. The founding team of Brener and Yaniv later went on to establish another startup, oolo, leveraging their experience from Carambola in the complexities of ad revenue chains.
Carambola's core business revolves around providing interactive, content-enrichment units that are natively embedded into publisher websites. These units are designed to boost user engagement through features like quizzes, polls, and social feeds, which in turn increases the time users spend on a site and reduces bounce rates. The company utilizes artificial intelligence and natural language processing to analyze the context of a webpage and dynamically match its units with the site's layout, ensuring the displayed content is relevant. This technology serves both large media publishing houses and smaller digital properties. The business model is B2B, generating revenue for publishers through the seamless integration of ads within this engaging content.
The company's product suite includes various formats to capture user attention. The "Scroll & Discover" feature embeds relevant and trending social feeds into native formats, blending ads with the content. For mobile-first audiences, the "Swipe & Reveal" feature offers a social story experience designed to increase time spent on the website. Another feature, "Interact & Explore," complements editorial content by integrating up-to-date social media conversations and trending tweets. Over its history, Carambola secured approximately $5.13 million in funding across multiple rounds from investors including Pitango VC, PLUS Ventures, and 2B.VC. In the second quarter of 2022, the company was acquired by FireArc Technologies and has since been integrated as a key component of the FireArc ecosystem.
Keywords: AdTech, publisher monetization, content enrichment, native advertising, user engagement, digital publishing, artificial intelligence, contextual advertising, interactive content, video advertising, ad revenue, media technology, FireArc, Yuval Brener, Roey Yaniv, Roei Bareket, website engagement, social feed integration, mobile advertising, content discovery