Cappello's

Cappello's is a food company that specializes in producing gluten-free and grain-free products. The company primarily serves consumers who follow specific dietary lifestyles, either by choice or for health reasons, such as those with celiac disease or gluten sensitivity. It operates in the health and wellness segment of the food industry, specifically targeting the market for frozen and refrigerated specialty foods.

The core of Cappello's business model is the creation of food products using almond flour as a base ingredient, which differentiates them from many rice or corn-based gluten-free products. Their product line includes frozen pizzas, pastas, cookie doughs, and biscuits. The company generates revenue through the sale of these products via multiple channels. They are available in grocery stores and supermarkets across the United States, as well as through online retailers and their own direct-to-consumer website. This multi-channel distribution strategy allows them to reach a broad customer base.

Keywords: gluten-free, grain-free, almond flour, frozen food, pasta, pizza, cookie dough, direct-to-consumer, specialty foods, CPG