Canal da Peça

Canal da Peça S.A. operates as a key technology and marketplace platform in Brazil's automotive and industrial parts aftermarket. The company was launched in 2014 by co-founders Vinicius Dias and Fernando Cymrot, who identified a significant gap in the digital landscape for the auto parts replacement sector. They envisioned a platform that could bring the entire traditional supply chain—manufacturers, distributors, and retailers—into a unified virtual environment.

The business functions as a B2B and B2C marketplace, facilitating the connection between parts manufacturers, retailers, professional mechanics, and end consumers. Its core service provides digital infrastructure for parts brands to showcase their entire product catalogs online and for retailers to establish a virtual storefront, thereby creating a new sales channel and improving inventory management. For buyers, the platform simplifies the search process; users can find specific parts by entering their vehicle's model and year, accessing information on supplier availability, pricing, and delivery options. The company's revenue model involves providing digital services to brands and retailers, essentially acting as a digital enabler for an industry traditionally operating offline.

From its inception, the project garnered support from notable investors, including Romero Rodrigues, the founder of Buscapé, and Eduardo Casarini, founder of Flores Online, securing an initial investment of R$ 4.6 million. This early backing was crucial for development. The founders' ambition was to revolutionize a sector they perceived as disorganized in the digital realm. Over the years, the company has expanded its scope beyond the automotive aftermarket to serve other industrial sectors like transportation, steel, agriculture, and civil construction. This strategic diversification led to the formation of the CWS group, with Canal da Peça becoming its commercial arm, developing sophisticated, complete projects for clients with large inventories across various industries.

Keywords: auto parts marketplace, Brazil aftermarket, industrial parts, B2B e-commerce, automotive technology, digital catalog, Vinicius Dias, Fernando Cymrot, parts distribution, online retail platform, supply chain digitalization, vehicle maintenance, CWS group, replacement parts, automotive components, mechanic tools, online parts store, Brazilian startups, aftermarket solutions, parts finder