Can't Sleep

Can't Sleep is a mobile application developed to assist users in falling asleep through the use of artificially intelligent music. The application's core technology is grounded in music psychology research, aiming to distract users from wakeful thoughts, calm their mood, and relax their body. The founder, Thomas Dickson, is a PhD student at the University of New South Wales, specializing in the application of music as a sleep aid. His academic background in music psychology and skills in app development led to the creation of a sleep app that composes relaxing music. The app's development was driven by Dickson's desire to offer a genuinely customizable experience, allowing individuals to select their preferred music style, sounds, and instruments to avoid repetitive and boring loops.

The business operates in the digital health and wellness market, specifically targeting individuals experiencing sleep difficulties. It provides a non-pharmacological alternative to sleep aids. The Can't Sleep app generates revenue through a freemium model; it is free to download and use, with premium features likely available through in-app purchases or a subscription, a common model for sleep and wellness apps. The application serves a broad consumer base, accessible to anyone with an iPhone, iPad, or Apple Watch. Its potential benefits extend beyond sleep improvement to include increased motivation and productivity, reduced stress and anxiety, and a decreased risk of illness.

The primary product is the mobile app itself, which features two main functionalities: a do-it-yourself music maker and a selection of 12 music presets. A key differentiator is the AI-driven music composition, which ensures a constantly varied and personalized auditory experience. The app's credibility is reinforced by its presentation at academic and tech conferences such as the Australian Music Psychology Conference and TechSauce Global Summit, and its recognition as MIT App Inventor App of the Month for best design. The app allows for offline use, enhancing its accessibility.

Keywords: sleep aid, music psychology, mobile application, AI music, insomnia solution, relaxation app, Thomas Dickson, customizable soundscapes, sleep improvement, digital wellness, mental well-being, stress reduction, productivity enhancement, non-pharmacological, sleep technology, iOS app, Apple Watch app, music therapy, audio wellness, personalized relaxation