Campari Group

Campari Group is a globally recognized player in the beverage industry, specializing in the production and distribution of premium spirits. Founded in 1860 and headquartered in Sesto San Giovanni, Italy, the company has built a rich legacy anchored in tradition, innovation, and brand development. Over the years, Campari Group has expanded its portfolio through strategic acquisitions and organic growth, solidifying its presence in key international markets.

The group owns and manages a wide range of iconic brands, with Campari, Aperol, and Grand Marnier among its most prominent. These flagship labels, alongside others like SKYY Vodka, Wild Turkey, and Appleton Estate, cater to a diverse global consumer base and are positioned across various categories, including aperitifs, whiskies, vodkas, rums, and liqueurs. Campari Group maintains a strong focus on brand equity, heritage, and consistent product quality, which are central to its long-term strategy.

With operations in over 190 countries and production facilities in Europe, the Americas, and Asia, the company emphasizes sustainable growth and operational efficiency. Its distribution model combines direct and third-party routes, allowing for greater flexibility and responsiveness in different markets. Innovation in product development, marketing, and sustainability practices plays a key role in Campari Group’s ongoing efforts to adapt to evolving consumer preferences and global trends.

Through its continued investment in brand-building, talent development, and digital transformation, Campari Group aims to enhance its competitive position and ensure lasting value for shareholders and stakeholders alike.

Keywords: Campari Group, spirits, Aperol, premium beverages, Grand Marnier, Wild Turkey, SKYY Vodka, global beverage company, alcohol industry, heritage brands.